The Movement Loft is a one-of-kind fitness studio delivering unique programming in dance, yoga and more
DALLAS, 2021; source: CultureHype
Photos by: Thomas Garza
When she reached out to Ellen Hoffman on Instagram, the woman was understandably nervous. Her class at Hoffman’s Movement Loft would be the first time she’d ever done yoga, and she had a lot of questions.
“I talked to her for about a week, and reassured her that she could definitely do this,” Hoffman says. “Then she came to class and joined the studio right after.”
That’s a pretty typical story for The Movement Loft: guests are nervous about yoga, dance, conditioning or any number of the classes available to them, then they immediately fall in love with Hoffman and her team. This unique studio offers the stress relief we need in 2021 — and the holistic wellness experience we’ve needed all along. I didn’t realize how tight my whole body was. I didn’t realize how much I could do. Hoffman, the loft’s founder, hears testimonials like that all the time, and they remind her why she created this distinctive, holistic wellness studio.
“Yes, you’re going to burn calories,” Hoffman says. “Yes, you’re going to get a great workout. But you’re also going to get so much more than that. The overall experience is designed to make you feel good.”
Hoffman, 31, launched the loft after a decade in corporate marketing. She’s been a dancer her whole life, and she longed for a way to show its benefits to as many people as possible. “The arts were always there when I needed,” she says. “My first job didn’t pay well, so I supplemented my income teaching dance to adults and kids. I made relationships with the community and got to know the families. Then I moved from Austin to Dallas, and I struggled to find a place where adults can dance in a contemporary, adult-friendly space.”
She discovered yoga, which she calls “the cousin of dance,” and over the course of several years, she put together a business plan for her very own movement and fitness studio. The Movement Loft opened in early March 2020 — just two weeks before the pandemic started.
Hoffman says she and her staff (an experienced mix of working artists and movement professionals) got as creative as possible with virtual classes throughout quarantine, all the while focusing on their clients. In August, they safely reopened their doors. Guests at The Movement Loft have access to a vast array of amenities, including immune-boosting herbal teas, organic clover honey with every class, chilled aromatherapy facial towels and much more. But the most important ingredient isn’t an amenity; it’s the devoted staff.
“A place for self-care is really important right now,” Hoffman says. “All we can do is continue to pour into everyone who walks through our doors. We’re building community, and I think people need community more than ever.”
Ellen Hoffman is the owner at The Movement Loft is located at 824 Exposition Ave #9, Dallas, TX 75226
Find out more by going to their website: www.movementloftstudios.com