Water Matters. Primo Helps.
By: Valencia McKinzie, Marketing Manager, Primo Water
Soda is 90% water and beer is 95% water, but Americans still aren’t consuming enough H2O. In fact, they only get about 30% of their water intake from good ole’ regular water. Contrary to popular belief, you can’t hydrate properly through just any beverage—you need water, plain and simple. Your life could depend on it.
When dehydration dawns
Dizziness, fatigue, headache, irritation, cramps, nausea, and most importantly, thirst—these are all signs of dehydration rearing its ugly head. Often when you feel symptoms in full effect, you’re already past the point of return. Combatting dehydration is as simple as preventing it: drink your water.
Athletes can lose mental acuity at just 2% dehydration, but what about folks who aren’t as athletic? Athletic or not, we all have muscle that makes up about 30 to 40% of our mass. Three quarters of it is made up of water, and when you deprive them of H2O, they lose their ability to optimally perform. Say goodbye to asanas, walking the dog or even cleaning the house.
Measuring water: The right quantity
There is no “one size fits all” formula for water intake. Your age, sex, daily activity, environment, and health status all factor in. Pregnancy, living in a hot area, sweating often, exercising, or being ill increases your suggested water intake from the standard eight glasses.
Water measures: The right quality
So, if soda or beer can’t do the trick, will any water suffice? Absolutely not. Water with high toxicity levels is just as harmful as not drinking water at all. Depending on the type of contaminant, impure water can lead to health issues such as gastrointestinal illness, reproductive problems, and neurological disorders. Yuck.
Unfortunately, that impure water is closer to home than you’d think. Public water systems haven’t always done the best job of keeping our water clean and pure from manufacturing processes, fertilizing operations, or sewage overflows. In fact, between 1982 and 2015, millions of Americans drank tap water from a source in violation of the Safe Drinking Water Act. You know what that means: your tap water has officially tapped out.
So what other options do you have for readily available, healthy water?
Single serve bottled water is convenient and easy to transport, but water quality varies. Additionally, purchasing single serve plastic bottles contributes to the 1 million plastic bottles bought per minute globally. (Nace, 2017) So, what may be the most convenient option is not always the best for your health nor the health of the planet.
Carbon filter products sold by companies such as Brita, Pur, and Zero water are easy to use at home, and they remove a lot of the contaminants in tap water. However, many contaminants including bacteria, dissolved solids, fluoride, and some heavy metals are not filtered out through a carbon filter product. This is a partial fix at best.
But you shouldn’t settle, and Primo Water is making sure you don’t have to. Before it ever reaches a bottle — much less your mouth — Primo Water is put through a rigorous 5-step purification process. This includes a reverse osmosis system to stop unwanted chemicals and contaminants from ever touching your lips. It’s not just about safety, it’s also about quality and taste.
Primo offers highly purified water in refillable bulk sizes that make staying hydrated a breeze. Primo families can simply return to their local Primo retailer and refill their bottles, helping reduce environmental waste from single-serve plastic bottles.
You have a lot of options for how to hydrate your body, so it’s important that you’re as mindful of those options as you are of your practice.
More on Primo Water:
Nace, T. (2017, July). We’re Now At A Million Plastic Bottles Per Minute – 91% Of Which Are Not Recycled. Forbes Magazine. Retrieved from https://www.forbes.com/sites/trevornace/2017/07/26/million-plastic-bottles-minute-91-not-recycled/